|
Company |
First Name |
Last
Name |
Title |
Atlanta Parent Magazine |
Liz |
White |
Publisher |
Liked best: percentages and formulas; create desire first, then the rates. Ah Ha: people who buy on price. . . Liked best: if prospects are indifferent. . . questions to ask. Ah Ha: make it easy for people to see why they want our magazine.
|
|
Accufil Subscription
Fulfillment |
Doug |
Florenzie |
President |
Enthusiastic! I liked your 10 point list. Ah Ha: ask questions.
|
|
Cadmus |
Peggy |
Parish |
Sales Director |
I like you style of presentation,
content and energy level. Ah Ha: Ask for Referrals
|
|
Conway Data |
Mike |
Glennon |
Regional Sales Manager |
Great ideas on rate card design. Ah
Ha: putting testimonials, closing dates, demos, etc.
on rate card. Why didn't we think of this before?!
Like best "so," turning features statements into
benefits. Ah Ha: list of questions instead of
talking about self/product. Great list of
questions.
|
|
Conway Data |
Ron |
Starner |
General Manager |
"Too many practical, take-home deliverables to name.
Great Presenter! I learned a lot
and hope they bring you back... again!"
|
|
Consolidated Publishing |
Theresa |
Shadrix |
Magazine & Niche Products Manager |
Jenae knows what she's talking
about. I learned how to change what we are doing
wrong! I like that you gave examples of what should
be on a rate card. Ah Ha: getting rid of 1x on rate
card.
|
|
Covey Communications |
Talty |
O'Connor |
Publisher/President |
Great ideas! Jenae presents facts,
statistics and percentages not just general
comments. Ah Ha: 12x, 6x, 3x; deleting 1x. NOTE:
We cut b/w rates several years ago; nice to have
idea validated; it has worked well for us; we will
do it for all titles. Liked best: questions to
ask. Ah Ha: applying the "so" factor to benefits
|
|
Elevator World |
T. Bruce |
MacKinnon |
Vice President |
Very interesting information. I will
put much of it to use. Liked best: eliminating 1x
and b/w. Ah Ha: Add a discount for second
publication.
|
|
Georgia Realtor Magazine |
Kelli |
Fox |
|
Liked best: the pdf. Ah Ha: make
rate card look like magazine. Who does b/w? Too
much time on that.
|
|
IMI Agency / In the Mix |
Mike |
Raven |
Managing Editor |
Both sessions were great! I liked
the approach and learning the customers' needs.
Factual information and energy. You kept me
interested. Ah Ha: selling the page facing inside
front cover.
|
|
Kids Enabled |
Beth |
McGaw |
Publisher |
Thank you for your candor and for
sharing your advertising sales experience. The
pricing structures were very helpful, comparing
discounts to the full page rate. Ah Ha: The idea
that we should list the frequency from higher to
lower and even leaving off the 1x rate. I really enjoyed your workshop, have redone my rate card using your ideas and hope it will help bring in more business. The CD is for a new sales rep. She didn't have the privilege of listening to you speak
and I thought it would be a good start for her.
|
|
Longleaf Style |
Jenifer |
Williams |
Marketing Coordinator |
Wonderful!! The information Jenae
presented was top notch!! Ah Ha: referrals and rate
card holding back. I sure wish I'd attended Jenae's
session before we put our rate card together. Liked
best: information on how to make better use of the
rate card. Ah Ha: make your product the need being
bought.
|
|
Professional Protographer
|
Shellie |
Johnson |
Eastern Region Manager |
Liked best: rate card tips. Ah Ha:
premium position sales/rate.
|
|
The South Magazine |
Kristine |
Compton |
|
I like that we were provided with
sales information to take home. It will be great to
share with the sales staff. We were already on the
same page. The b/w section was a bit too long. I
agree 100% with the final through. No b/w rates
period - short and simple!
|
|
Showcase Marketing |
Jordan |
Megonigal |
Editor |
[Stress-Free Selling®]
just makes so much sense! Thank you. . . From an
Editor!!
|
|
Veridian Design |
Andi |
Counts |
President/Designer |
Great information and energy. Ah Ha:
Don't discount. Take the confusion off the rate
card.
|
