Jenae Rubin, Magazine Advertising Sales Training, Consulting, Start-ups, Launches, Courses, Solutions, Workshops, Stress-Free Selling

Effective Magazine Advertising Sales Training & Consulting

Here's what you said about

Liked best: percentages and formulas; create desire first, then the rates. Ah Ha: People who buy on price... Liked best: If Prospects are indifferent, Questions to ask. Ah Ha: Make it easy for people to see why they want our magazine.   - Liz White, Publisher, Atlanta Parent Magazine


Enthusiastic! I liked your 10 point list. Ah Ha: Ask questions.   - Doug Florenzie, President, Accufil Subscription Fulfillment


I like your style of presentation, content and energy level. Ah Ha: Referrals   - Peggy Parish, Sales Director, Cadmus


Great ideas on rate card design. Ah Ha: What to put on rate card. Why didn't we think of this before?! Like best "So," Turning features statements into benefits. Ah Ha: Great list of questions instead of talking about self/product.   - Mike Glennon, Regional Sales Manager, Conway Data


Too many practical, take-home deliverables to name. Great Presenter! I learned a lot and hope they bring you back... again!   - Ron Starner, General Manager, Conway Data


Jenae knows what she's talking about. I learned how to change what we are doing wrong! I like that you gave examples of what should be on a rate card. Ah Ha: What to get rid on rate card.   - Theresa Shadrix, Magazine & Niche Products Manager, Consolidated Publishing


Great ideas! Jenae presents facts, statistics and percentages not just general comments. Ah Ha: 12x, 6x, 3x. Liked best: Questions to ask. Ah Ha: The "So" factor.   - Talty O'Connor, President/Publisher, Covey Communications


Very interesting information. I will put much of it to use. Ah Ha: Add a discount for...   - T. Bruce MacKinnon, Vice President, Elevator World


Liked best: The pdf. Ah Ha: Make rate card look like magazine.   - Kelli Fox, Georgia Realtor Magazine


Both sessions were great! I liked the approach and learning the Customers' needs. Factual information and energy. You kept me interested. Ah Ha: Selling the page facing...   - Mike Raven, Managing Editor, IMI Agency / In the Mix


Thank you for your candor and for sharing your advertising sales experience. The pricing structures were very helpful, comparing discounts to the full page rate. Ah Ha: How to present rates on rate card. I really enjoyed your workshop, have redone my rate card using your ideas. The CD is for a new sales Rep. She didn't have the privilege of listening to you speak. It will be a good start for her.   - Beth McGaw, Publisher, Kids Enabled


Wonderful!! The information Jenae presented was top notch!! Ah Ha: Referrals, Rate card holding back. I sure wish I'd attended Jenae's session before we put our rate card together. Liked best: Information on how to make better use of the rate card. Ah Ha: Make your product the need being bought.   - Jennifer Williams, Marketing Coordinator, Longleaf Style


Liked best: Rate card tips. Ah Ha: Premium position rates.   - Shellie Johnson, Eastern Region Manager, Professional Photographer Magazine


I like that we were provided with sales information to take home. It will be great to share with the sales staff.   - Kristine Compton, The South Magazine


[Stress-Free Selling®] just makes so much sense! Thank you... From an Editor!!   - Jordan Megonigal, Editor, Showcase Marketing


Great information and energy. Ah Ha: Don't discount. Take the confusion off the rate card.   - Andi Counts, President, Veridian Design