Jenae Rubin, Magazine Advertising Sales Training, Consulting, Start-ups, Launches, Courses, Solutions, Workshops, Stress-Free Selling

Effective Magazine Advertising Sales Training & Consulting

Here's what you said about

The newsletter ideas you presented for advertiser retention were valuable.   - Jessica Aslanian,Director of Sales & Marketing, BlueToad


Good presentation in general. I like the examples.   - Orlando Rosales, President, Media Vista


Fresh ideas!   - Dave Condiff, Ad Director, Charisma Media


Great energy, passion and insight to dealing with problem customers. Biggest Ah Ha: "What do you fell is fair for both of us?"   - Michael Hicks, Business Development Director, Beson 4 Media Group


You presented many positive reminders for sales. Biggest Ah Ha: the apology.   - Ann Marie Kelly, Media Consultant, Charisma Media


I liked your ideas for dealing with problems.   - Cliff Morales, Media Consultant, Charisma Media


Great solutions and presentation. This was excellent! Biggest Ah Ha: The apology note... very well done.   - Whitney Lochridge, Marketing Consultant, Beson 4 Media Group


I gained perspective as an Editor. Biggest Ah Ha: 70% of lost business is due to apathy after the sale.   - Ed Albanesi, Editor, Florida Agriculture


I learned that sending a newsletter can be a fantastic touch point. My biggest Ah Ha is to make sure our letters and presentations are about the client.   - Heather Tootle, Sales Assistant, Akers Media Group


The value I received are some great key points we can implement. My biggest Ah Ha is that our marketing materials focus too much on us rather than them..   - Alex Martinez, Business Analyst, Ocala Magazine,


Great attitude and great presenter! Some of the value I received today was getting the difference between understanding and agreeing. My biggest Ah Ha is when you said "When they bought you, they didn't buy a problem, so 100% rebate is not enough!"   - Desiree Hernandez, Business Developer, Media Vista Group


Everything was realistic and well presented. Excellent!   - Mayela Rosales, Executive Vice President, Media Vista Group


Engaging presentation. Thanks for sharing how to avoid problems in the first place!   - Donna Lewis, Publisher, Gulfstream Media Group







As a result of the last time you spoke at FMA, just one of your ideas has made many additional sales for us.   - Rob English, President, English Communications


As a Sales Director, I see my team constantly trying to close business on the first call. I learned to pack the process with more questions and follow through. Please call me to talk about consulting with you.   - Chris Barch, Ad Director, Strang Communications


When Jenae said we would leave with at least one thing to take back, she wasn't kidding! The value I received was in Fact Finding, pricing proposals, and nourishing yourself all play a part in successful sales. My biggest Ah-Ha is asking about the competition without being evasive. The only question I had when leaving is when is it okay to bring in the price?   - April Evans, Prod. Coordinator, Software Quality Engineering

NOTE from Jenae: April, After they tell you the proposal is perfect, they're ready to buy. You talk price when they're ready... not before!


I realized I need to refocus myself and refresh. My biggest Ah-Ha was not cutting rates. Please contact me.   - Linda Marks, President, Ocala Magazine


Good, logical advice with the power of believing. Jenae is contagious! My biggest Ah-Ha is in getting referrals.   - Peter Mitchell


I enjoyed your energy. I liked [discussion on] including price and Checking In during meetings. My biggest Ah-Ha is to use my notes to customize a pricing package for Prospects and not give money away.   - Michael E. Hicks, General Manager, Beson4 Media Group


The value I received was the discussion on Discovery. My biggest Ah-Ha is about pricing on the proposal. I love your energy!   - Kim Praniewicz, President, VS Publishing


I enjoyed the format of your presentation. The seven steps are very digestible and easy to take back. Biggest Ah-Ha: Discovery process and directing the sales call. I'd like to hear a session from you about managing a sales team, selling integrated media and selling in the world of Google AdWords and lead generation.   - Holly Bourquin, VP Publishing, Software Quality Engineering


The value I received was to concentrate on Client needs and to ask for referrals. My biggest Ah-Ha is trust and desire. You're very enthusiastic.   - Andy Caldwell, Director Sales & Marketing, Ocala Magazine


The value I received from your program is to create higher value. My biggest Ah-Ha was the Discovery process and [how to deal with] price on first meeting.   - Katherine Wolfe, Marketing Consultant, Ocala Magazine


Jenae, you were the highlight of FMA, and I feel fortunate to have met you. Your program is already a part of my daily life.   - Gene McConnell, Vice President, Ocala Magazine


The value I received is the back to basics. The Customer is the most important. Good inspiration.   - Dawn Willis, Ad Director, The Ledger


I loved meeting you at the breakfast round table session. Thanks for making it stress-free selling! Great tips. You reinforced the Discovery session I already do. Talking to you helped me come up with my own solutions to the problem. The competitive information was very useful. Thanks again.   - Caroline Malone, Marketing Rep, English Communications


Great specifics on Sales. Ah-Ha: Clever ways to get to Client face to face.   - Richard Shapiro, Product Development, The Ledger


You really elaborated on the steps in a logical way. Point five, diverting the question of price, how to get past this for follow up was my biggest Ah-Ha.   - Steve Tillman, Director, Florida Agriculture Magazine


The value I received is to believe in my product. I'm giving away (literally) my ads as I try to brand it (I'm a new publication). I am the biggest negotiator. I never sell our rates that we advertise. I will stop that right now!!!!   - Ellen Sue Burton, Publisher, Duo


Excellent seminar.   - Ashley Good, Publisher, Panama City Living


You reminded me to believe.   - Lynn Haynes, Marketing Rep, English Communications


Great refresher course on sales approach and questions to ask. You get busy and get in a rut. I loved listening to you. Your enthusiasm is contagious. I love how focused you are. You stayed on track and gave great information in a short time. How simple you make selling seem, and I'm sure it is when you stay on track and follow the approach. Please speak with our Director about working with us.   - Lisa Heinecke, Ad Sales Manager, Institute of Internal Auditors


Great ideas. Biggest Ah-Ha: Pricing at first and second meetings.   - I wish I knew! Unsigned


Good review of building value.   - Lisa Mullins, Sales, Cadmus Communication


You reconfirmed several current selling techniques and refreshed me with others. My biggest Ah-Ha was pricing on proposal, criteria for choosing a publication, and change about current publications.   - Cheryl Crisp, Sr. Marketing Rep, English Communications


Note from Jenae: Mark, thanks for sharing your personal comments with me. I'm glad you found the session so helpful.   - Mark Hughs, Ad Sales, Strang Communications


Great ideas. Ah-Ha: Pricing on first and second meetings.   - Unsigned


I liked the overall program and found these two points particularly valuable: Improve yourself (on a daily basis) and the two competitive questions.   - Penny Miller, Director Corporate Development, Ocala Magazine


Stress-Free Selling® is easy to implement... practical training that can be implemented immediately. My Ah-Ha moment is when you discussed Checking In. What a simple step that I was overlooking. I am so grateful!!!   - Tim Kearney, Ad Executive, Strang Communications


Thank you Jenae for speaking again! We were very excited that you were able to come back and share some of your tricks of the trade with us. We look forward to working with you in the future.   - Leigh Ann Bradley, Executive Director, Florida Magazine Association


The first business day after the conference ended, I received this email from Penny Miller, Director of Corporate Development for Ocala Magazine...

We used your manuals as our main teaching in our sales meeting this morning. Great response was the result. It was very inspiring (just as you are in person). Thank you for all you do each day for so many!

Thanks for the email, Penny.