
Magazine Advertising Training Successes
"[The day after your seminar,] I upgraded my back cover
Advertiser...
a $20,600 sale! They didn't
hesitate when I presented the proposal. Thanks so much."
- Courtney Hammond
Gulfstream Media
$ $ $ $ $
"Jenae WORKS!
With her tactics, I upgraded ad size
and frequency and sold on rate card... even after he asked for a discount.
And he’s thanking me
for the advice!"
- Marisa Shoemaker
Brantwood Publications
$ $ $ $ $
"Thanks to you, I made a $27,000 sale to a
Prospect I had been totally unable
to get in touch with."
- Steve Jabon
Site Selection
Magazine
$ $ $ $ $
"After three years and no headway with a new Prospect,
[two days
after your seminar] I cracked them!"
- Matt Moore
Ohio Magazine
Magazine Advertising Sales Training Tips (Blogs)
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Magazine advertising sales training,
courses, solutions & consulting
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Florida Magazine Association
Annual Conference 2008
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Here's what you said about Stress-Free Selling ®
- Selling in a Challenging Environment...
"I hope we can bring you
back every year."
Judith Topper Lake Mary
Life
NOTE from Jenae: Judith, thanks for
recommending me again this year!
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"As a result of the last time you spoke at FMA, just
one of your
ideas has made many additional sales for us."
Rob English, President
English Communications
"As a Sales
Director, I see my team constantly trying to close business on
the first call. I learned to pack the process with more
questions and follow through. Please call me to talk about
consulting with you."
Chris Barch, Ad Director
Strang Communications
"I realized I need to refocus myself and refresh. My
biggest Ah-Ha was not cutting rates. Please contact me."
Linda Marks, President
Ocala Magazine
"I enjoyed your energy. I liked
[discussion on] including price and
Checking In during meetings. My biggest Ah-Ha is to
use my notes to customize a pricing package for Prospects and
not give money away."
Michael E. Hicks, General Manager
Beson 4 Media Group
"I enjoyed the
format of your presentation. The seven steps are very
digestible and easy to take back. Biggest Ah-Ha: Discovery
process and directing the sales call. I'd like to hear a
session from you about managing a sales team, selling integrated
media and selling in the world of Google AdWords and lead
generation."
Holly Bourquin, VP Publishing
Software Quality Engineering
"Jenae, you were the highlight of FMA and I feel fortunate to have met you.
Your program is already a part of my daily life."
Gene McConnell, Vice President
Ocala Magazine
"I loved meeting you at the breakfast round table session.
Thanks for making it stress-free selling! Great tips.
You reinforced the Discovery session I already do. Talking
to you helped me come up with my own solutions to the problem.
The competitive information was very useful. Thanks
again."
Caroline Malone, Marketing Rep
English Communications
"The value I received is to believe in my product. I'm
giving away (literally) my ads as I try to brand it (I'm a new
publication). I am the biggest negotiator. I never
sell our rates that we advertise. I will stop that right
now!!!!"
Ellen Sue Burton, Publisher
Duo Magazine
"Great refresher course on sales approach and questions to ask.
You get busy and get in a rut. I loved listening to you.
Your enthusiasm is contagious. I love how focused you are.
You stayed on track and gave great information in a short time.
How simple you make selling seem, and I'm sure it is when you
stay on track and follow the approach. Please speak with
our Director about working with us."
Lisa Heinecke, Ad Sales Manager
Institute of Internal
Auditors
Note from Jenae:
Mark, thanks for sharing your personal comments with me.
I'm glad you found the session so helpful.
Mark Hughs, Ad Sales
Strang Communications
"Great ideas. Ah-Ha: Pricing on first and
second meetings."
Unsigned
"Stress-Free Selling® is easy to implement... practical
training that can be implemented immediately. My Ah-Ha
moment is when you discussed Checking In. What a simple
step that I was overlooking. I am so grateful!"
Tim Kearney, Ad Executive
Strang Communications
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"When Jenae said we would leave with at least one thing to take
back, she wasn't kidding! The value I received was in Fact
Finding, pricing proposals, and nourishing yourself all play a
part in successful sales. My biggest Ah-Ha is asking about
the competition without being evasive. The only question I
had when leaving is when is it okay to bring in the price?"
April Evans, Prod. Coordinator
Software Quality Engineering
NOTE from Jenae: April, After they tell you the
proposal is perfect, they're ready to buy. You talk price
when they're ready... not before!
"Good, logical advice with the power of believing. Jenae is contagious! My biggest Ah-Ha is getting referrals."
Peter Mitchel
"The value I received was the discussion on Discovery. My
biggest Ah-Ha is about pricing on the proposal. I love
your energy!"
Kim Praniewicz, President
VS Publishing
"The value I received was to concentrate on client needs and to
ask for referrals. My biggest Ah-Ha is trust and desire.
You're very enthusiastic."
Andy Caldwell, Dir. Sales & Mktg.
Ocala
Magazine
"The value I received from your program is to create higher
value. My biggest Ah-Ha was the Discovery process and price on first proposal."
Katherine Wolfe, Mktg. Consultant
Ocala
Magazine
"The value I received is the back to basics. The customer
is the most important. Good inspiration."
Dawn Willis, Ad Director
The Ledger
"Great specifics on Sales. Ah-Ha: Clever ways to
get to client face to face."
Richard Shapiro,
Product Develop.
The Ledger
"You really elaborated on the steps in a logical way.
Point five, diverting the question of price, how to get past
this for follow up was my biggest Ah-Ha."
Steve Tillman, Art Director
Florida Agriculture
Magazine
"Excellent seminar."
Ashley Good, Publisher
Panama City Living
"You reminded me to believe." Lynn Haynes, Marketing Rep
English
Communications
"Great ideas. Biggest Ah-Ha: pricing at first and second
meetings."
I wish I knew!
Unsigned
"Good review of building value."
Lisa Mullins, Sales
Cadmus Communication
"You reconfirmed several current selling techniques and
refreshed me with others. My biggest Ah-Ha was
pricing on proposal, criteria for choosing a
publication, and change about current publications."
Cheryl Crisp,
Sr. Marketing Rep
English Communications
"I liked the overall program and found these two points
particularly valuable: Improve yourself (on a daily basis) and
the two competitive questions."
Penny Miller, Dir.
Corporate Devel.
Ocala Magazine
"Thank you Jenae for speaking again! We were very excited that you were able to come back and share some of your tricks of the trade with us. We look forward to working with you in the future."
Leigh Ann
Bradley, Executive Dir.
Florida Magazine Association |
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The first business day after the conference ended, I
received this email from Penny Miller, Director of
Corporate Development for Ocala Magazine...
"We used your manuals as our main
teaching in our sales meeting this morning. Great
response was the result. It was very inspiring
(just as you are in person). Thank you for all you do
each day for so many!"
Thanks for the email, Penny.
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