Magazine Advertising Sales Training, Courses, Solutions & Consulting; Franchising, Start-ups & Launches

Effective Magazine Advertising Sales Training & Consulting

Do you Have a Plan to Hit this Year's Sales Goals?

This is a tough year. Print ad sales are down. Are yours too? They don't have to be.

Most sales people sell ink on paper... even some who say they practice consultative sales.

If 90% of your first sales call is not focused on listening to their goals and obstacles, you don't stand a chance to position yourself differently from your competitors.

If you go into your first sales call with your media kit in hand, you are selling ink on paper. You are not in a consultative role. If this is the case, you are focused on yourself... not on them.

Are you chasing your Prospects after your first sales call... trying to get them on the phone, hoping they'll talk to you again? It's because you gave away too much information in your first sales call, and didn't focus your conversation on them.

In today's sales environment, it's more critical than ever that your sales technique be top notch. Otherwise, you play the discounting game. Have you noticed that once you discount, many Prospects ask for lower rates next time? Or they leave you because they got a better price somewhere else. If your sale is that weak that a better deal will lose your Customer, you are always struggling to make sales.

Here's the thing... if your Prospects don't see the value in your magazine, the only point they have to make a decision on is price. It's your job to show the value... and you can't do that if you are focused on your magazine. You have to focus on them. Listen to what one Publisher said about the Stress-Free Selling® approach. Click here.

There's still time to affect your 2008 sales. I urge you, whether you buy my products or someone else's, spend time enhancing your sales skills. The top athletes in the world, the ones earning millions of dollars a year, practice their skills. What are you doing to make it to the Buy List?

Welcome to Stress-Free Selling®

Jenae