Magazine Advertising Sales Training, Courses, Solutions & Consulting; Franchising, Start-ups & Launches

Effective Magazine Advertising Sales Training & Consulting

What's the Best Way to Convince People
to Choose Your Magazine?

Recently a seminar attendee told me, "Jenae, I'm having trouble convincing people my magazine is the best. What should I do?"

For starters, stop trying to convince people! When you approach a sale from the vantage point of "convincing others," you are focused on what you need to tell them about you.

How many times have you heard, "No one cares about you until they see how you care about them?" Well then, pay attention! Start the sale by asking a ton of questions and not talking about yourself... at all.

Out of this information, identify their obstacles and goals. Show Prospects how you can help overcome obstacles and achieve goals. It's truly this simple.

Now record or write out your conversation. I'll guess for every ten times you say "I" or "we," you say "you" or "your" one. Reverse it, and you're talking about them. Learn how to say "you" and "your" for every "I" and "we." I promise this will change your results.

Practice makes perfect. If sales is important to your success, start practicing now!

Welcome to Stress-Free Selling®

Jenae