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“Just one of your ideas has made many additional sales for us.”
Rob English, President
English Communications
English Communications
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April Evans
Software Quality Engineering
Software Quality Engineering
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Tim Kearney, Ad Executive
Strang Communications
Strang Communications
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Kim Price Capen, Publisher
Gulfstream Media
Gulfstream Media
Effective Magazine Advertising Sales Consulting & Training
Selling in this Economic Recession
State of affairs...
Every week, publishers are closing titles, shutting down and laying off employees. 2009 is not a good year. What separates those who are bucking the trend from those being sucked into the downward spiral?
In March and April 2009, I surveyed publishers around the country to find out what they're doing to overcome the sales challenges they face as a result of today's recession. Unsurprisingly nearly half reporting our current economic situation as their number one problem with an equal number indicating it is a problem. For 95.7%, our economy is affecting their business.
So, what is everyone else doing to overcome this challenge? What sales tactic has been the most effective in overcoming the objection "We're not advertising now, business is slow." Responses fall into these categories: (ah, the rest is in the report!)
"Regardless what your competitors do, you can sell schedules, without
discounting and be successful... even in today's economy."
Jenae Rubin, president, Sales Powerhouse
You can defy the odds.
One of my clients, a consumer niche publication in California, called me after launching their first magazine.
Despite the economy, following the Stress-Free Selling
® approach, they are:
- Refusing one-time contracts, and
- Selling 100% on rate card
The choice is yours.
Some are succeeding. You can too. Even in this economy.
Special Report - Only $27
Order Your Copy Now
And see how 20% of publishers are growing in this recession
Immediately Downloadable PDF Version
