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It's probably no surprise to that many Prospects say they want to run a coupon, because they don't believe your magazine really is a good buy.

Even though you know this, you have difficulty getting an order without a coupon in the ad, and you're afraid they will cancel because their response won't be good. You know coupons are not right for their business, but you don't know how to make them feel comfortable advertising without one.

Here's the ammunition you need! Reports from an independent authority is more convincing than your verbal proclamation.
 

"Only 15% of shoppers use coupons religiously."   ABC News Report, 12/05

Identify when coupons are appropriate

There are simple, proven methods that allow you to sell bigger schedules, more schedules and make most objections disappear.

	Identify when coupons are appropriate
	Help them determine when they should be running a coupon at all
	Create offers that generate responses

You will benefit if...
 

	You are losing business because Advertisers cancel after running one or two ads with a coupon
	You are losing business because Advertisers who shouldn’t be running coupons are, and they don’t see how their coupon is harming results

Close schedules with would-be coupon Advertisers
Order your Special Report now

Special Report: Overcome Coupon Objections© What do you tell Customers who want to test you with a coupon? Should they be running a coupon at all? Help Advertisers make solid decisions about coupons, and be a resource. Identify when coupons are appropriate. Know how to create offers that generate responses. Advertisers reaching their goals, do business with you longer. Advertisers reaching their goals, do business with you longer… stress-free.

$27 for one copy $197 for 25 copies ($7.88 each, save 70%) $297 for 50 copies (only $5.94 each, save additional 25%) $497 for pdf and unlimited use * Overcome Coupon Objections

* PDF version gives you unlimited use in your division.  Otherwise Special Reports may not be reprinted.