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“Just one of your ideas has made many additional sales for us.”
Rob English, President
English Communications
English Communications
$ $ $ $ $
April Evans
Software Quality Engineering
Software Quality Engineering
$ $ $ $ $
Tim Kearney, Ad Executive
Strang Communications
Strang Communications
$ $ $ $ $
Kim Price Capen, Publisher
Gulfstream Media
Gulfstream Media
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Nathan Baldwin, Marketing Rep
Inside Columbia
Inside Columbia
Effective Magazine Advertising Sales Training & Consulting
Overcome "Business is Slow" Objections
Eliminate Fake Excuses.
Cutting magazine advertising sales investment is a poor attempt to increase profitability. Many companies don't understand that stopping or reducing their advertising seriously affects the long and short term health of their business. And neither do many ad sales reps!
So, Reps repeat the complaint to their Publishers, convince them this is the state of business, and stop trying to surmount the obstacle when they encounter it.
About the recession, Sam Walton, former Wal-Mart CEO
and founder, said, "I've thought about it and decided not to
participate."
You need proof.
You need solid, indisputable reasons to show Prospects why to advertise when business is slow.
With real examples from economic downturns from almost every decade since the Great Depression,
this Special Report gives you tons of ammunition to help your Customers help themselves.
- See the impact to sales and profits for companies who do and do not advertise during slow times
- Results from 1930s, 1975 and 1991 case studies
- Advice from experts like BBDO, Harvard Business Review, Pillsbury, Levi Strauss
- Six advertising recommendations to stay alive during slow times and thrive when things pick up
You will benefit if...
- You are having trouble overcoming "Business is slow" objection
- You feel it is inevitable you will have no business when business is slow
- You need proof to help show Advertisers how to help their business survive and thrive
- Independent reports increase your credibility
Drive home your point.
Independent reports helps position you as a consultant, not just a salesman selling ink on paper. Help your Customers thrive, and you will too.
$ 27 - 1 copy
$197 - 25 copies - ($7.88 each, save 70%)
$297 - 50 copies - (only $5.94 each, save additional 25%)
$497 - Pdf and Unlimited Use *
Order Your Copy Now
And finally Overcome "Business Is Slow" Objections
*PDF version gives you unlimited use in your division.
Otherwise Special Reports may not be reprinted.
