Magazine advertising sales training,
courses, solutions & consulting
Tactics for Publishers & Ad Directors
Sales
Training | Hire Great Sales
People | Sales Policy Manual (Handbook)
Setting Up/Revising Sales Territories
| Marketing & Media Kits
Structural decisions impact magazine advertising sales... positively or negatively.
Your foundation, sales department organization and support material your reps have boost or lower morale and performance.
Are you bringing in stallions or foals when you hire new reps?
Can you tell the difference between pros and those who snow you?
Are you selling on rate card or
believing and giving into your reps’ complaints because everyone else is
discounting?
Create an environment that fosters revenue
Regardless what competitors do, you can set the rules. Make sure
your magazine's and company's philosophies and strategies create wins for your reps,
readers and company.
Close more sales faster
Derive more revenue from existing customers
Eliminate rate cutting as status quo
Keep top producers and improve morale
Whether you want to share ideas and reignite passion
at an upcoming sales meeting, are launching a new season title or
franchise, or seeking new approaches, Jenae's nearly 30 years of hands-on,
success in magazine advertising sales will help you get where you want to go.
Sales
The way you set up your sales department will help (cause or avoid)
problems. Here are the items you want to make sure to work in your
favor:
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"Jenae, you met my expectations.
Please note, you set them very high."
Shawn Draper, Publisher
Woodcraft Magazine
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Marketing
Are your sales people facing battles because your magazine cannot compete
with the market leader? Is the competition copying you
and invalidating your previously held advantages? Do you need an edge in your
product, positioning, magazine's media kit or collateral material?
To stay #1, improve yourself... every year. Otherwise competing publications catch up.
Give yourself an advantage when it’s time to renew advertisers.
It makes sales easier.
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Is your magazine #1 or #2 in your market? |
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Are you struggling to convince advertisers to choose you instead of your competitors?
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Do you sell on rate card or discount as a way of doing business. Do you think you have to discount?
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Do advertiser prospects call you regularly? |
Smart Marketing Strategies
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"Jenae did a terrific job extracting and positioning our strengths from the
hundreds of pages of research from our MRI studies. Now we
make very strong points endorsed by the research."
Cheryl Stachura, Editor/Marketing Director
The Elks Magazine
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