Do you think, "Magazine advertising sales people don’t need to know how to
design ads?" If your Company designs a lot of ads for
Advertisers, YES they do,
and here’s why...
When Advertisers get no response, your magazine is blamed. Sales people are in a
unique position to help create effective ads but few take advantage of it. They
can, and should, get critical information.
The Sales Rep's job is to make sure
Advertisers sign up and stay in the magazine.
Unhappy Advertisers don't return
calls. This makes it almost impossible to save these accounts.
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"I have been in ad sales for more than 20 years. This was one of the most useful training sessions... much more than I ever would have imagined."
Pamela Burt, Account Executive
Industry Magazine
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Graphic artists are designers, not copywriters
They don’t write ad copy and powerful headlines!
Graphic artists work with the elements
they are given... usually by the Sales Rep.
To retain more Advertisers and increase revenue, make sure magazine advertising
Sales Reps
are involved in the ad creation process.
Here's what you will discover...
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How to take charge of this part of the sale |
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The critical information to give to your Art Department so they can design killer, effective ads |
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How to write headlines that get attention so ads are read |
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And how to motivate action |
Included with this session is a check list. This way you will not forget to cover
important items.
Don't lose the business you worked so hard to get.
Reps
will benefit if...
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Advertisers complain of lack of results, and your Company designed the ads
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Headlines are missing from most of your ads
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Many of your ads start with the Advertiser's
name |
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Other than a photo, logo, a few bullet points
and copy of an ad they’re running somewhere else, Reps
don't really know what else to
get from Advertisers |
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Your
Advertisers tell you what to put in their
ads, so they are in control of the design process, not you!
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Order a video CD for each Sales Rep
I guarantee the more time spent studying sales, the faster sales will grow.
The stronger they are, the more
schedules they will sell.
Effective ads help create powerful, long lasting relationships. Creating long lasting relationships is the advertising
Sales Rep's job.
Empower your sales team. When they master this skill, renewals will increase and cancellations decrease. |
Regular Price -
Volume Discounts - |
$197 video CD
25 copies - $2,425 ($97 each... save 50%)
50 copies - $4,300 ($86 each... save 57%)
75 copies - ($75 each... save 62%) |
Get both Audio/Video CDs for only $297
Save $197
Two Audio/Video CDs
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