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How to Launch and Franchise a Magazine

Create Territories to Maximize Sales

What territory allocation is best?

Is a free for all best? Do you keep some accounts for yourself? Does one person get all the Prospects and Customers in a geography or category? Do you separate territories by product line? What if an agency is is someon else's territory???

Which will produce the highest sales? Which will be the most cost and time efficient? These are just two of the questions that determine which is the best scenario for your company... and usually there is only one best solution.

If you want to bring in a new sales person, how do you reallocate without losing your key performers?

Increasing the number of products purchased by each Advertiser and increasing the number of Advertisers is challenging when sales people are already unable to work their entire Prospect list due to time constraints. You need to analyze your actual and potential revenue streams and your corporate culture and structure before determining what moves to make.

Find your best solution.

Increasing the number of products purchased by each Advertiser and increasing the number of Advertisers is challenging when sales people are already unable to work their entire Prospect list due to time constrains.

The answer lies in first analyzing your actual and potential revenue and then analyzing your corporate culture and structure. Whatever the answer, we can help you find the right mix to maximize revenue, Advertiser satisfaction and sales Rep morale.