Magazine advertising sales is hard enough. Don't make it harder with
unsalable rates! So little is written about creating rate cards, it's no wonder most people
are unaware of the intricacies of this critical item.
Many companies think of rate cards as
a piece whose sole purpose is to disseminate rates. Since decisions are made when reviewing
this key document, you want it to convince and create desire. Use it to upsell size and
frequency. Your rate card is your paper Salesperson!
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"Very detailed. No fluff. This is
sure to pay for the event easily in increased revenue NEXT ISSUE."
Donna MacNeil, VP Group Publisher
Brunico Communications
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Discover strategies that maximize hidden
opportunities in your rate card.
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Use your rate card to convince and create desire
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Encourage larger sizes and frequencies
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Advertiser results are affected by sizes, shapes, colors and frequencies offered
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Create "Yes" instead of "Your price is too high" with your rate card
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"Great statistics. Great
information. Everything was an 'ah ha' experience. Simple, direct,
easy to understand tactics."
Michael Stern, Co-Publisher
Aventura
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Yes... or No is decided when reviewing rate cards...
yet they lack selling power
Infuse excitement into a otherwise boring document. You will learn life-long
techniques to incorporate into rate cards to increase sales.
Additional deliverables include: Excel document to calculate rates for subsequent years,
two to three year rate card plan, knowing what to do when creating new titles making you
self-sufficient.
