How to Launch a Magazine Publication for Franchisees and Start-ups

How to Launch and Franchise a Magazine

Starting From Scratch

The Ps of Marketing...

To make magazine advertising sales as easy as possible, make sure your product, is saleable. Give yourself advantages. You want to establish undeniable, great reasons for Advertisers to do business with you and for readers to want to read you. You want to create a product that is perfect for your Customer base.

We do this by focusing on the "P's" of Marketing. Here is a brief outline of we cover...

• Positioning - What is your unique position in the market place? First establish strategy and your mission statement, clearly identifying goals and your purpose for existence. When we analyze customized and general industry research, assess your competitors' strengths and weaknesses, your previously overlooked opportunities become apparent.
• Product - The essential items that make up your magazine are: your Title (Name), Editorial (sections, features, columns, etc.), Design & Layout (look and feel). These items need to match your positioning.
• Place - Identify ideal and realistic circulation (quantity) and distribution (outlets) that back your unique positioning and make sales easy and viable.
• Promotion - What collateral material do you need to make sales easy? Who are your target Advertisers? What restrictions, if any, should be made on Advertisers? The answers to these questions will keep you top of mind and make your phone ring with businesses wanting to advertise with you.

Click here for a more in depth look.

View the Table of Contents of a Marketing Evaluation & Plan for one magazine publisher.

Even the best sales people have difficulty selling poorly positioned, hard-to-sell products. Give yourself the advantage over your competition. Plan your success.