How to launch a magazine from scratch
Franchisors... the tools on the left navigation bar are for you
too!
To make magazine advertising sales as easy as possible, make sure your product, is saleable. Give yourself advantages. Establish great reasons for
Advertisers to do business with you and for readers to want to read you. Create a product that is perfect for your
Customer base.
Focusing on the "Ps" of Marketing, here is a brief outline of we want cover...
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Positioning - What is your unique position in the market place? Establish strategy and mission statement clearly identifying goals and purpose. Analyze customized and general industry research. Assess strengths and weaknesses of competitive media (magazines and websites) |
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Product - Includes Title (Name), Editorial (sections, features, columns, etc.), Design & Layout (look and feel)
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Place - Identify ideal and realistic circulation (quantity) and distribution (outlets) |
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Promotion - Some of the questions we'll ask and answer concerning advertising are: What collateral material do you need to make sales easy? Who are your target
Advertisers? What restrictions, if any, should be made on
Advertisers? |
For a more in depth look,
view the Table of Contents of a Marketing Evaluation & Plan for one magazine publisher.
As with everything else we do, for your Company, the exact items we review will be determined based on your needs... whether you are a
Business to Business (Trade), Consumer or Association magazine serving the local, national or international communities.
