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If you have multiple products (print and/or electronic), it may be challenging to determine the best way to allocate territories. Do you have a free for all? Does one person get all the Prospects and Customers in either a geography or category? Do you break down territories by product line?

Which will actually produce the highest sales? Which will be the most cost and time efficient?

If you want to bring in a new sales person, how do you reallocate without losing your star performer?

Increasing the number of products purchased by each Advertiser and increasing the number of Advertisers is challenging when Salespeople are already unable to work their entire Prospect list due to time constrains. You need to analyze your actual and potential revenue streams and your corporate culture and structure before determining what moves to make.