Magazine advertising sales training,
courses, solutions & consulting

Magazine advertising sales is hard enough.  Don't make it harder with unsalable rates!  So little is written about creating rate cards, it's no wonder most people are unaware of the intricacies of this critical item.  Many companies think of rate cards as a piece whose sole purpose is to disseminate rates.  Since decisions are made when reviewing this key document, you want it to convince and create desire.  Use it to upsell size and frequency.  Your rate card is your paper Salesperson!
 

"Very detailed.  No fluff.  This is sure to pay for the event easily in increased revenue NEXT ISSUE." Donna MacNeil, VP Group Publisher Brunico Communications

Discover strategies that maximize hidden opportunities in your rate card.

	Use your rate card to convince and create desire
	Encourage larger sizes and frequencies
	Advertiser results are affected by sizes, shapes, colors and frequencies offered
	Create "Yes" instead of "Your price is too high" with your rate card

"Great statistics.  Great information.  Everything was an 'ah ha' experience.  Simple, direct, easy to understand tactics." Michael Stern, Co-Publisher Aventura

Infuse excitement into a otherwise boring document. You will learn life-long techniques to incorporate into rate cards to increase sales.

Additional deliverables include: Excel document to calculate rates for subsequent years, two to three year rate card plan, knowing what to do when creating new titles making you self-sufficient.