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Effective Magazine Advertising Sales Consulting & Training

Create Rate Cards that Sell

Magazine advertising sales is hard enough.

Don't make it harder with unsalable rates! So little is written about creating rate cards, it's no wonder most people are unaware of the intricacies of this critical item.

Many companies think of rate cards as a piece whose sole purpose is to disseminate rates. Since decisions are made when reviewing this key document, you want it to convince and create desire. Use it to upsell size and frequency. Your rate card is your paper sales person!

Maximize hidden rate card opportunities.

• Use your rate card to convince and create desire
• Encourage larger sizes and frequencies
• Advertiser results are affected by sizes, shapes, colors and frequencies offered
• Create "Yes" instead of "Your price is too high" with your rate card

Yes... or No is decided when reviewing rate cards.

Yet they lack selling power. Infuse excitement into a otherwise boring document. Discover life-long techniques to incorporate into rate cards to increase sales.

Additional deliverables include: Excel document to calculate rates for subsequent years, two to three year rate card plan, knowing what to do when creating new titles making you self-sufficient. Create a rate card you can sell, that inspires larger sizes, and actually helps Advertisers choose you.