Magazine advertising sales training,
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Understanding the sales process is critical.  Often magazine media kits are designed by marketing people who have never been on a sales call.  They do not understand how media kits are, can or should be used while selling. 

You want to balance beauty with usefulness in your magazine's media kit to create an effective sales tool that is practical to use in person, by phone, online, through email and with your sales letters and proposals!

Your rate card is a key component of your media kit.  It should not just disseminate rate information.  And it shouldn't have any contract information on it at all.  Decisions are made when reviewing this critical document.  Use rate cards to convince, create desire and upsell.  Your rate card is your paper salesperson, yet most lack selling power.  There are many hidden opportunities in your rate card.  Unleash them!