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Smart Marketing Tactics

Marketing is Like a Waterfall.

It's a simple fact that magazine advertising sales people don't have enough time to personally contact everyone as often as they wish. When Advertisers only hear from sales people when schedules are up for Renewal, trust, renewal and interest decrease.

Think about this... Water cascades on waterfalls only when enough water is in the basin. With insufficient water, nothing happens. Marketing is like a waterfall. Many companies put inadequate effort into their marketing. When the results they need don’t happen, they are disappointed, discontinue their efforts, and their investment is wasted. This sounds like Advertisers who run 1x ads instead of committing to schedules that will actually work for them, doesn't it?!

Don't make the same mistakes you warn your Advertisers against! Institute a well-designed marketing strategy that will have new Advertisers call you, reduce attrition, and facilitate Getting In.

The secrets to generating results from marketing efforts...

To increase advertising frequency, number of titles and products purchased and retention, touch your Customers and Prospects at least monthly and in a way that positions you as the answer to their goals and challenges, not just an ad buy. 

• Set up your system.
• Market the right message to the right people.
• Continuously market. Don't stop reaching the exact people you need to reach.
• Position yourself as an expert.

Overcome challenges.

Good monthly marketing positions you as the solution rather than a company selling ink on paper or impressions. This helps you...

• Get appointments.
• Make your phone ring.
• Sell longer schedules.

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You sell advertising. You sell others on the benefits of touching their Prospects. Do it yourself! This does not mean you advertise the same way they do. It does mean that to become #1 in your market, you must make sure the right people know why you are important and they do not forget it. I'll show you how, affordably and effectively.