It's a simple fact, magazine advertising Salespeople don't have enough time to personally contact everyone as often as they wish. When
Advertisers only hear from salespeople when their schedules are up for
Renewal, trust decreases and cynicism increases.
Water cascades on waterfalls only when
enough water is in the basin. With insufficient water, nothing happens. Marketing is like a waterfall. Many companies put inadequate effort into their marketing. When the results they need don’t happen, they are disappointed, unlikely to continue their efforts and their investment is wasted.
The secrets to generating results from marketing efforts...
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Continuously market. Don't stop. |
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Market the right message to the right people, and set up your system to reach them repeatedly. |
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Position yourself as an expert. Selling ink on paper makes you just like every other magazine advertising sales person in your market.
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To increase advertising frequency, number of titles and products purchased and
retention, you want to touch your Customers and Prospects repeatedly, at least
monthly and in a way that positions you as the answer to their challenges, not
just an ad buy.
Overcome challenges
Implement monthly marketing efforts (it doesn't have to be expensive!) positioning you as the solution rather than an advertising vehicle with specific feature stories and deadlines. This will help you:
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Get appointments. |
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Make your phone ring with Prospects calling you. |
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Sell longer schedules. |
You sell advertising. You sell others on the benefits of
touching their Prospects. Do it yourself! This does not mean you have to advertise in the
same way they do, but to become #1 in your market, you must make sure the right
people know why you are important and they do not forget it. I'll show you
how, inexpensively and effectively.
