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Effective Magazine Advertising Sales Consulting & Training

Make Great Hiring Decisions

Hire sales stallions.

One good sales person outperforms many inferior sales people. Incompetent sales people produce little if anything at all. Finding top candidates is challenging if you don't know what truly are good responses and good techniques. Relying on instincts often results in poor hiring decisions and costs a lot of money in salary and opportunity loss.

Good sales people make sales happen within days or weeks.  Amateurs often produce nothing for months, and companies hold on (wishing and hoping) while time turns into months of salary, opportunity loss and a bad reputation in the field.

Don't be fooled by good resumes.

• Identify and rate the most important characteristics for your Company
• Customize the interview to match your needs
• Know what to look for in answers so you can separate candidates with sales skills from the ones who just look good on paper
• Evaluate and compare candidates objectively and take the guess-work out of hiring

Sales stallions outperform amateurs 3 to 1, 4 to 1... even 10 to 1.

Know how to identify stallions. Once you understand this program, you will be able to replicate it for every department in your Company and use it for years.

Hiring Program...
Includes manual with forms

• Avoid Discrimination
• Choose Independent Contract or Employee Status
• Clarify Position Description
• Determine Compensation
• Write & Place Ads
• Evaluate Resumes
• First Interview
• Second Interview
• The Offer
• Reference Checking in Today's Environment
• How to Put the Offer in Writing
• Travel & Expense Policies

Bad hiring decisions cost up to tens of thousands of dollars, lost momentum and may be the straw that breaks your success. Your success is in your hands.