Magazine Advertising Sales Training, Courses, Solutions & Consulting; Franchising, start-ups & launches

Effective Magazine Advertising Sales Consulting & Training

Stop struggling to convince Advertisers to
choose you instead of your competitors

Where's the best place to start?

Should you focus on your editorial, distribution or circulation? Would a readership study be the place to start? Maybe a redesign of the cover... or the entire magazine? What will have the biggest impact on sales?

The best magazine advertising sales people struggle selling weak products... even sales stallions. If you seriously want to be the number one choice, you need strong, immediately-understandable advantages. If this is you, an evaluation is the place to start. You end up with a position that sets you apart from your competitors and gives your sales people the advantage.

Position your magazine for greatness.

Create a magazine subscribers read cover to cover, pass along,
and Advertisers call you to get into.

To make magazine advertising sales as easy as possible, make sure your product, is saleable. Give yourself advantages. You want to establish undeniable, great reasons for Advertisers to do business with you and for readers to want to read you. You want to create a product that is perfect for your Customer base.

We do this by focusing on Marketing's four Ps.

• Positioning - What is your unique position in the market place? First establish strategy and your mission statement, clearly identifying goals and your purpose for existence. When we analyze customized and general industry research, assess your competitors' strengths and weaknesses, your previously overlooked opportunities become apparent.
• Product - The essential items that make up your magazine are: your Title (Name), Editorial (sections, features, columns, etc.), Design & Layout (look and feel). These items need to match your positioning.
• Place - Identify ideal and realistic circulation (quantity) and distribution (outlets) that back your unique positioning and make sales easy and viable.
• Promotion - What collateral material do you need to make sales easy? Who are your target Advertisers? What restrictions, if any, should be made on Advertisers? The answers to these questions will keep you top of mind and make your phone ring with businesses wanting to advertise with you.

Click here for a more in depth look.

View the Table of Contents of a Marketing Evaluation & Plan for one magazine publisher.

As with everything else we do, the exact items we review are determined based on your needs... whether you are a Business to Business (Trade), Consumer or Association magazine serving the local, national or international communities.

Even the best sales people have difficulty selling poorly positioned, hard-to-sell products. Give yourself the advantage over your competition. Plan your success.