Set up Sales Territories for Magazine Advertising Sales People / Reps

Effective Magazine Advertising Sales Training & Consulting

Create Territories to Maximize Sales

What territory allocation is best?

Is a free-for-all best? Do you keep some (or the good) accounts for yourself? Should one person get all the Prospects and Customers in a geography or category? Do you separate territories by product line? What if an agency is in someone else's territory???

Which will produce the highest sales? Which will be the most cost and time efficient? These are just two of the questions that determine which is the best scenario for your company... and usually there is only one best solution.

If you want to bring in a new sales person, how do you reallocate without losing your key performers?

Find your best solution.

Increasing the number of products purchased by each Advertiser and increasing the number of Advertisers is challenging when sales people are already unable to work their entire Prospect list due to time constrains.

The answer lies in first analyzing your actual and potential revenue and then analyzing your corporate culture and structure. Whatever the answer, we can help you find the right mix to maximize revenue, Advertiser satisfaction and sales Rep morale.