Magazine Advertising Sales Training, Courses, Solutions & Consulting; Franchising, Start-ups & Launches

Effective Magazine Advertising Sales Training & Consulting

Frequently Asked Questions... Why Jenae?

Ok, let's start with the headline question!
Why choose Jenae?

My magazine advertising sales approach is different. It's field tested, and it works! If you keep doing what everyone else is doing, you'll get the same results everyone else is getting. That's not good enough. I figured out why sales people run into the obstacles they do... and give you easy-to-implement solutions with an explanation that's so natural, you too will say, "I can't believe I haven't thought of doing this before."

Sales should happen naturally. People should want to be in your magazine. You shouldn't have to discount to create the desire. In fact, they should want to advertise with you before you even talk about price! When you create the environment where people want what you have, you sell a LOT more.

I make sales training easy... to understand and to implement.

Are you a motivational speaker?

When people don't know what to do or how to accomplish their goals, they are not motivated to action. They are motivated when they know what to do. I inspire people by giving them the tools to achieve their goals. In fact, during my training sessions, novice and experienced sales people can't wait to get back into sales! I hear this all the time during breaks. After spending an hour, a day or a few days with me, they are excited about selling again... They leave have a plan and are finally looking forward again to selling.

What do you do that makes this possible?

Before I speak to your sales people or work with your Company, I ask a ton of questions to understand your corporate and Rep challenges, strengths and opportunities. Then I use examples pertinent to your magazine and to your Company to overcome your obstacles. Another frequent comment made after my sessions is: "This was perfectly applicable to my magazine." You never have to figure out how to use what I share. I lay it out for you. That's just one of the reasons implementation is easy and Reps are so excited to go back into sales.

Are your programs mostly for new or experienced
magazine advertising sales people?

Athletes earning millions of dollars a year work with coaches and practice to improve their skills every day. Top tennis players drill their forehands and backhands. These are primary, basic, beginner skills, yet it's the nuances they work on to improve them. I will share ideas for experienced sales people that, when implemented, will add up to more sales.

Novice and less experienced sales people need to learn the fundamentals. They need to understand the big picture in sales and what to do first, second, third, etc. Without a solid foundation, they flounder, and most don't become really successful. While they are learning the fundamentals, your experienced Reps are honing their skills kicking them and you up to a higher level.

Successful sales people are not necessarily skilled sales people! One Company I worked with had a fairly highly paid sales team. They were successful because of their community involvement. I outsold the three neighboring territories because I was also highly involved in the community and my sales skills smoked theirs.

What do people say about working with you?

Here is what some 500 testimonials from CEOs, Publishers, Ad Directors, sales people and others from more than twelve countries say most frequently:


Whether I work with you on a consulting project or with your sales team, my goal is to satisfy your goals. I am so concerned with you satisfaction, most people say I give a lot more than expected.