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Success Stories
“Jenae has been a significant contributor to our six-fold growth.”
“If we would have worked with Jenae one month
earlier, we would have broken even on the third issue.”
“I'm thankful we worked with you these past few months.
Your sales techniques work very well.”
Roger Miles
Publisher
Miles Media Group
Publisher
Miles Media Group
$ $ $ $ $
Summer Rawlins
Publisher
HomeSavvy Magazine
Publisher
HomeSavvy Magazine
$ $ $ $ $
Roger Muselman
CEO
Dynamic Resource Group
CEO
Dynamic Resource Group
Effective Magazine Advertising Sales Training & Consulting
Case Studies
Regional Consumer Magazine •
Business to Business Magazine
Specialized City Magazine • Real Estate Magazine • New Magazine Launch
Specialized City Magazine • Real Estate Magazine • New Magazine Launch
Regional Consumer Magazine
Client: Fairways & GreensGoals & Obstacles
- Want to sell without fear of taking any sale instead of making the right sale
- Advertisers don't see the full benefits of their distribution
- Deeply discounting... up to 50%
- Selling a lot of 1x contracts and not getting renewals
Solutions
Magazine Evaluation
A complete market and competitive evaluation led us to overlooked opportunities which
allowed us to reposition the magazine to make it easily saleable.
Media Kit & Rate Card Revision
Since the Client was not selling on rate card, we created a realistic rate card
that was saleable. We revamped their media kit including benefits to Advertisers and
marketing research to help surmount objections.
Sales Coaching
Once these items were complete, we had several telephone coaching sessions
to review the approach and strategy using the new sales tools and repositioning.
Results
Darin Bunch, Publisher
"We are finally taken seriously. We are no longer afraid of advertising sales.
Our magazine now attracts readers, and our realigned positioning allows Advertisers to find
our circulation and distribution 100% useful for them. A year after we worked with you,
Folio Magazine asked us to present our turn-around strategy at their annual
conference."
Call me now for a free consultation
Jenae Rubin • 954-290-9896
