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Success Stories
“Jenae has been a significant contributor to our six-fold growth.”
Roger Miles, Publisher
Miles Media Group
Miles Media Group
$ $ $ $ $
Summer Rawlins, Publisher
HomeSavvy Magazine
HomeSavvy Magazine
$ $ $ $ $
Roger Muselman, CEO
Dynamic Resource Group
Dynamic Resource Group
$ $ $ $ $
Rob English, Publisher
English Communications
Effective Magazine Advertising Sales Training & Consulting
Case Studies
Regional Consumer Magazine •
Business to Business Magazine
Specialized City Magazine • Real Estate Magazine • New Magazine Launch
Specialized City Magazine • Real Estate Magazine • New Magazine Launch
New Magazine Launch
Client: Woodcraft MagazineGoals & Obstacles
- New publisher unfamiliar with nuances of magazine publishing
- Selling off rate card a big problem, affecting profitability
- Inequitable territory allocation causing morale and slow sales issues
- Compensation plan not motivating sales reps
- Untrained and uninspired sales staff
Solutions
Media Kit & Rate Card Revisions
Created strong sales tools to facilitate
sales process
Value Added Programs
Created compelling reasons for Advertisers to buy in and to buy larger
programs
Sales Training & Coaching
Client wished sales reps to learn Stress-Free Selling®
approach, be infused with excitement and skill set to achieve goals
Results
Shawn Draper, Publisher
"When you are finished working with Jenae, you will have the skills you need to run your sales
department profitably."
Ruth Goodwin, Account Executive
"I went into this not wanting to be told what I was doing wrong in the past. And you did
not point that out. But I am leaving feeling not like a seasoned, successful sales person of
18 years... but a rookie... and that's a good thing! I get it as to what I need to do to go
forward."
Everyone on rate card
All advertising insertion orders were rewritten on rate card and for mostly full
year schedules.
Call me now for a free consultation
Jenae Rubin • 954-290-9896
